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IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

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Device choice shows culinary tastes, reveals Hungryhouse

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Device choice shows culinary tastes, reveals Hungryhouse
Device choice shows culinary tastes, reveals Hungryhouse
Online food ordering site hungryhouse.co.uk has found that you may be able to tell more than you think about a person’s food cravings, based on what mobile phone they use.


After studying mobile ordering data from the past 12 months, hungryhouse has discovered some significant differences between the eating habits of Android and iPhone users, revealing that your phone really does say a lot about you (or your diet).

With more than 60% growth in mobile traffic in the last year, almost 40% of hungryhouse orders come via mobile app and web platforms. The number is continually increasing, with mobile orders expected to overtake web orders within 6 months.

One year ago, iPhone was the dominant platform, with the majority of mobile orders coming through iOS, but currently Android growth is up to three times faster.

Different tastes in device also appear to equate to different tastes for dinner. Pizza is the most popular cuisine for Android users, followed by Indian. Soup and fish and chips also rank highly, with chips also being the most common side order on Android devices.

iPhone customers have different cravings: Chinese is the clear winner, with pizza and Indian lagging behind. iPhone users also have a soft-spot for fizzy drinks, ordering four times as many cans of soft drinks as Android users.

The iPhone crowd has also proved to have a more adventurous takeaway palette than Android users, with Japanese, Lebanese and Italian cuisines ranking highly, and kebabs falling out of the top ten most popular cuisines types ordered.

Android users also appear to be more frugal in their ordering habits, tending to have an average basket value almost £4 lower than iPhone users. This can be explained by the fact that they spend less time tempting their tastebuds and browsing menus - iPhone users spend three times longer when placing their order and view almost twice as many screens before making their final selection and proceeding to checkout.

Android customers appear to have a strong preference for Samsung Galaxy S IV, with 17% of all Android orders coming from the device, followed by 10% of orders made on a Samsung Galaxy S III.

The hungryhouse order data shows iPhone users to be a southerly bunch, with most orders coming from Brighton, London and Croydon, with the Midland’s creeping in via Birmingham and Dudley.

In contrast, Android orderers appear to gather in the North, with the most orders on Android devices coming from Manchester, Leeds, Newcastle and Sheffield.
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