VisitEngland, the national tourist board for the UK, is set to modernise visitor information by publishing its content on mobile devices. Using location-based GPS functionality, the mobile offering – thought to be the first in the UK – will deliver relevant content on destinations, attractions and days out to users wherever they may find themselves in our green and pleasant land.
The tourist board’s first iPhone app offers more than 1000 fresh ideas and information on places and attractions to visit in England. Users can personalise their search according to indoor or outdoor activities, or the most popular ‘must-see’ things to do – while those sticking to a budget can be inspired by hundreds of free ideas. Each result comes complete with a Google Map location.
Users are encouraged to share their experiences and upload suggestions to the interactive map. The Enjoy England iPhone app also includes free access to travel content and readers’ tips from The Guardian newspaper and great ideas from enjoyengland.com.
Tim Holt, Senior Marketing Manager at VisitEngland, said, “The Enjoy England app is a first for the tourist board, offering visitors over a thousand ideas on the best that England can offer. To remain competitive on the world stage we must ensure the quality of our visitor information online, via mobile technology, and in-destination is the best it can be. This is the start of a modernisation programme that will ensure visitors get the very best out of their trip in England.”
The free ‘Enjoy England’ app will first be available for the iPhone and was created by mobile business and marketing solutions company 2ergo.