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Flying Tiger Copenhagen and MUJI tap into App Clips to create a rapid mobile self-checkout service

App Clips: streamling app use in-store and linked to Apple Pay (Image: Apple)

App Clips: streamling app use in-store and linked to Apple Pay (Image: Apple)

Retailers Flying Tiger Copenhagen and MUJI are rolling out mobile self-checkout solutions using app clips to make their re-opened stores more contactless.

In order to create an even more streamlined consumer experience, the two retailers have partnered with MishiPay to become amongst the first retailers in Europe to bring App Clips with Apple Pay to iPhone customers.

Customers in MUJI stores in the UK and selected Flying Tiger Copenhagen stores across Denmark and Sweden can now use App Clips to launch MishiPay – a scan and go technology that lets them scan and pay.

App Clips are a way for iPhone users to quickly access and experience a small part of an app and App Clips Codes are visually distinct codes that users can tap or scan to quickly access the experience. Each App Clip Code is encoded with a URL and can support NFC tagging.

When shopping in-store, holding the iPhone near the App Clips Code in-store launches the MishiPay App Clip which enables a customer to checkout with Apple Pay without the need to download the full app – perfect for shoppers who are in a hurry.

If a customer already has the MishiPay app installed on their device, they can hold their iPhone next to the App Clip Code to immediately launch the app, enabling them to scan items and checkout at ’warp speed’.

The global pandemic has accelerated the adoption of mobile-based checkout solutions. By eliminating the need for shoppers to touch any in-store hardware and simultaneously avoid needing to wait in any lines in the store, MishiPay’s innovative mobile self-checkout system can help to keep both shoppers and staff safer. Deploying App Clips enables even quicker user adoption, eliminating the need to wait for the app to download.

Mustafa Khanwala, MishiPay’s Founder & CEO, explains: “MishiPay has started a High Street revolution and with App Clips, Apple is facilitating easy adoption of our technology so that we can create an exciting and irreversible future for in-store shopping.”

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