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Hunger for mobile and omni-channel payments amongst retailers drives growth

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Leading retailers and their thirst for new payment channels are proving a boon for the payments industry. Developing successful omni-channel payment services for Burberry, Tory Burch, Scotch & Soda, L’Oreal and Topshop has seen payment company Adyen has seen its payments business volume grow by 80% to some $90billion a year – and 70% of that is on mobile.

“Mobile payments played a key role in our 2016 growth, with around 60-70% of the payments processed by our platform across the globe being made via mobile,” says Adyen COO Roelant Prins. “These figures show how mobile payments have become an increasingly vital part of the eCommerce landscape globally, which is why Adyen is continuing to champion new mobile developments, recently adding WeChat Pay to its portfolio at the end of 2016.”

In the UK, Adyen continues to make significant strides in the retail space. Recently, Jack Wills signed with Adyen to provide its full omnichannel payments solution and Topshop selected Adyen to enable its store expansion across Europe.

“This year we expect to see a continued emphasis on retailers fitting seamlessly around the lives of shoppers, which means harnessing the best of their online and physical worlds to provide the best possible service and new, innovative shopper experiences” explained Myles Dawson, UK Country Manager, Adyen. “Today, Adyen handles in-store and omnichannel payments for many of the UK’s top retailers, reaching around a third of all shoppers.”

Adyen has also continued to expand the number of ecommerce businesses it works with, bringing on new customers such as Etsy, LinkedIn, Skype and Twitter to join existing customers including Uber, Netflix, Facebook, Airbnb, Spotify and more.
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