Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

M-commerce booms as retailers invest more in mobile and consumers get more into buying on phones

Linked InTwitterFacebookeCard
Figures from the IMRG Capgemini e-Retail Sales Index reveal that the M-Commerce Index continues to grow, up 136% year-on-year in June and 8% on May 2013. Conversion rates via mobile devices increased from 1.27% in June 2012 to 2.03% in June 2013, as spending via tablets increases driving conversation rates closer to that of desktops.

In terms of sectors performing well, Clothing saw 29% year-on-year growth in June, as the warm weather encouraged shoppers to update their summer wardrobes. Sales for Home and Garden products were also up 35% year-on-year on a like-for-like basis in June, as consumers made improvements to their homes. The good weather spurred Brits to plan their next trip away, with Travel sales up 15% year-on-year and 4% on May 2013.

“The m-commerce Index remains strong as consumer confidence in purchasing goods and services via smartphones and tablets continue to grow,” says Chris Webster, VP, Head of Retail Consulting and Technology at Capgemini. “The findings provide further evidence of the value mobile technologies have brought to the retail sector as consumers continue to shop via this channel.”

Oliver Ripley, Mobile Product Manager, eCommera explains why mobile is on the rise: “Mobile commerce continues to power on in 2013. More specifically, the mobile conversion rate has increased from 1.27% in June 2012 to 2.03% in June 2013 which is a very positive signal that mobile commerce is achieving serious traction in the UK market.

“Two factors are driving this trend. They are push and pull factors. Firstly, modern retailers are investing more in their mobile commerce storefronts, whether that is browser or app. More effort is being put into user interface, the user journey, the payment experience and so on making it a far more pleasurable experience for customers who are using the mobile services. Secondly, users are becoming more accepting of using mobile devices to complete transactions and this is especially true for the younger, Generation X & Y, consumer types.”
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter