Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Mobile and online transactions top 125bn by 2018,
driven by on the fly shopping and an e-commerce boom in China

Linked InTwitterFacebookeCard
Online purchasing through mobiles, tablets and online is likely to hit 125billion annual transactions by 2018, with medium term growth being driven by ‘on the go’ shopping on mobile, says the latest data from Juniper Research.

The new research – Mobile & Online Purchases: Cards, Carrier Billing & Third Party Payment Platforms 2015-2020 – highlighted the dramatic surge in Chinese eRetail, with Alibaba attracting more than 330 million buyers during 2014. It observed that with nearly $450 billion in eRetail sales during 2014, China had comfortably surpassed the US ($296 billion) to become the largest single market, with Japan, the UK and France completing the top 5.

The research, argues that medium term growth would be driven by a variety of factors including a rise in “commuter commerce” (on-the-go purchases) which would itself be fuelled by greater deployments of Wi-Fi and 4G connectivity on public transport. It also says that digital transaction volumes would be further bolstered with the continued transition from physical formats (such as DVDs and CD-ROMs) to digital, and the rise in streamed subscription services.

However, the research cautioned that several high profile data breaches at retailers had resulted in significant consumer unease. As research author Dr Windsor Holden observed, “At worst, data breaches can lead to significant customer churn, together with possible remuneration requirements. Consumers need to be reassured that their vital information is not being compromised or shared.”

The report also finds that retailers need to deliver a consistency of message, branding and shopping experience across all channels. Retailers should also ensure that they scale up the resources on offer at peak periods (eg Black Friday or when promotions are being offered), to cope with the likelihood of additional pressures on online customer support.

The whitepaper, Buying Into Online Shopping, is available to download from the Juniper website together with details of the full research and interactive dataset.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter