Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IRUK Top500 Strategy and Innovation Report: 2018

IRUK Top500 Strategy and Innovation Report: 2018

You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Mobile shopping grew by 186.5% in UK during December, says IBM

Linked InTwitterFacebookeCard
Mobile shopping grew by 186.5% in UK during December, says IBM
Mobile shopping grew by 186.5% in UK during December, says IBM
Mobile devices including the iPad, iPhone and Android help drive strong online retail sales over Christmas, according to the latest cloud-based analytics findings by IBM, accounting for some 15 per cent of all retailer online traffic.

The UK online retail sector delivered 5.4 percent sales growth in December 2011 compared to the same period last year, says IBM's findings, following a strong November where online retail sales were up 21.5 percent on 28 November 2011 over the same Monday in 2010 and up 30 percent on Monday 5 December over the same Monday in 2010.

Delivered as part of IBM’s Smarter Commerce initiative, the IBM Benchmark Christmas season report reveals that consumer 15 percent of all online sessions on a retailer’s site were initiated from a mobile device, up from 5.6 percent over the same period in 2010 — an increase of 169 percent. Sales from mobile devices also grew, reaching 12.9 percent versus 4.5 percent in December 2010 — an increase of 186.5 percent.

Apple’s iPhone and iPad ranked one and two for mobile device retail traffic (6.4 percent and 4.7 percent respectively). Android was third at 3.6 percent. Collectively iPhone and iPad accounted for 11.1 percent for the month. Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 6.1 percent compared to 3.8 percent for all mobile devices.

"This Christmas shopping season has been characterised by consumers looking for deals and increasingly using their mobiles to shop online,” said Andrew Jackson-Proes, Enterprise Marketing Management (EMM) leader for UK & Ireland, IBM. “The report demonstrates that retailers can really benefit from Smarter Commerce initiatives by meeting their customers’ expectations for offers and service via any device.”
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter