Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Hammerson launches crowd checker app to make shoppers feel safe to return to its malls

Linked InTwitterFacebookeCard
Hammerson hopes live monitoring will help customer feel safe to visit (Image: Hammerson)
Hammerson hopes live monitoring will help customer feel safe to visit (Image: Hammerson)
Sharelines

Hammerson is rolling out a crowd checker so shoppers can see how busy malls are before visiting

Shopping centre owner Hammerson has rolled out a crowd checker app in an attempt to lure shoppers back to its malls.

 

Working with tech company Red Ant, Hammerson has launched the new feature on its destinations’ websites to help customers plan their visits. ‘Crowd Checker’ provides shoppers with live updates on how popular a centre is in real time, so that they know when to visit to beat the crowds.

 

The feature is currently live for Brent Cross, Cabot Circus and Westquay in the UK, as well as Les Terrasses du Port in Marseille, France, and it will shortly be rolled out across the rest of Hammerson’s flagship destinations.

 

Red Ant has integrated retail intelligence provider ShopperTrak’s footfall analysis API and configured its software to enable Hammerson to provide an occupancy status based on the number of people visiting a centre at any one time.

 

It will work in conjunction with Hammerson’s other COVID-19 protection measures, including one way systems, clear signage to remind customers of the need to social distance, and fixed hand sanitiser stations.

 

Kathryn Malloch, Head of Customer Experience at Hammerson, comments: “We know that some customers are still a little nervous about visiting their favourite shops, and want to beat the crowds. We’re always looking at how we can make life easier and simpler for our customers, and Crowd Checker is a great example of that, as it enables shoppers to check how popular a destination is in live time before they visit, so they can plan their trip. Not only does it enable shoppers to avoid the queues, it also helps us to manage footfall, and to ensure our destinations are safe places to visit.”

 

Dan Mortimer, CEO at Red Ant, adds: “Working with the [Hammerson] team on the launch of Crowd Checker has helped to ensure that the shopping experience is safe and enjoyable for everyone. It will make a real difference to the ongoing management of shopping centres and malls, which play a key role in the revitalisation of retail.”

Linked InTwitterFacebookeCard

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter