Payments provider Klarna is looking to create a swift way for retailers and brands to create a personalised, social shopping experience, with the launch of a new app that sits within a iframe on the retailer’s site.
The new Klarna app has been designed to meet the shifting expectations of consumers as they adapt from shopping in-store to online, a move that has taken place over several years but has accelerated in recent months. The app will cover the entire shopping journey, from inspiration and discovery through to the transaction - all in one place. Content is personalised based upon consumers’ interests, their favourite stores and previous shopping behaviour, offering an unrivalled mobile shopping experience.
New features of the app will include:
Following discovery, shopping takes place within the Klarna app on a retailer’s website through an iframe with the option to pay for products either by Klarna (if a retailer has partnered with Klarna) or by traditional methods such as credit or debit card. This seamless end-to-end shopping experience offers consumers complete control, flexibility and personalisation all in one place for the first time.
Sebastian Siemiatkowski, CEO and co-founder of Klarna explains: “Our mantra at Klarna has always been about creating the smooothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed.
Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction. The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”