Mothercare incorporates digital receipts into its mobile apps
Mother care has tweaked its already very successful app to offer a range of customer service functions led by digital receipts, but also including a baby namer, kick/contraction counters, a pregnancy week-by-week guide, a collection of lullabies, baby tunes and essentials lists.
Working with its app developer , NN4M
, Mothercare has incorporated digital receipt tech from yReceipts that allow receipts from purchases made in store to be stored in the Mothercare app. The custom-designed receipts include product images that link to the product details within the app.
Customers will also have the option to send eGift Receipts to friends and family directly from the app and sales assistants will be able to scan in a customer’s email address rather than having to manually enter it, eliminating the margin for human error.
The integration of yReceipts adds another layer of convenience to Mothercare’s apps, allowing customers to access all of their in-store purchase history in one location at the tap of a button, rather than having to dig through their email inbox.
“Bridging the gap between online and in store is a huge focus for us as a business and we see mobile as playing a major part in this,” says Chris Bertin, Group Mobile Commerce Manager, Mothercare.