Determining the store of the future – and just how technology and retail craft are going to work together – is a high priority for retailers and their suppliers alike and Panasonic Business is throwing its hat in the ring with the opening of its new Customer Experience Centre, showcasing its range of cutting edge B2B solutions both physically and virtually.
Situated at its new UK HQ on Western Road, Bracknell, the Customer Experience Centre is experienced as two zones. The first is an immersive 270-degree interactive presentation space – built around eight separate virtual vertical environments – while the second is a demonstration space that allows customers to get hands-on with the latest Panasonic technology.
The showcase delivers a ‘blank canvas’ for innovation, designed to spark conversations around how Panasonic can solve business technology challenges.
Among other things, the Experience Centre features the latest in Panasonic retail technology, including digital signage displays, electronic price tags and automatic stock monitoring, which uses CCTV analytics to detect low and no stock on shelves. In addition, a fully demonstrable lecture capture system automatically tracks a presenter, giving universities the ability to automate the recording of teaching sessions.
All visitors are handed a 5” Android Toughbook rugged handheld on which a dedicated app allows them to select content of interest, ranging from white papers to brochures and introductory videos, via cleverly integrated NFC tags throughout the experience centre. These case studies are then emailed to the customer for follow-up, back in their office.
A range of Toughbook rugged notebooks and tablets is also on show, with a rugged resistance test station, which allows water ingress, drop and impact testing of the range.
“We are bringing the latest technology for retail, transport, logistics and entertainment in one place. We hope to immerse visitors into our Panasonic world, inspire their creativity and ultimately prove our solutions can strengthen their business in an increasingly competitive landscape,” says Simon Grantham, Managing Director of Panasonic UK on opening the Centre. “The new Customer Experience Centre provides a platform upon which we can work with our customers to solve their daily business challenges.”
The Customer Experience Centre is built around a newly launched B2B brand proposition ‘Freedom through innovation’, which is the belief that the future is about better connected technology. That businesses will succeed if they can simply focus on their customers, in the knowledge that the technology solution delivering their capabilities just works. And works together.