T-shirt design company Spreadshirt has logged its biggest profit ever in 2018, thanks to massive growth in mobile traffic.
The company – which dubs itself the ‘self-expression global e-commerce company’ – reported €10m EBITDA, up 23% on the previous year, on a total revenue of €110m (+3.4%). 10m designs were uploaded in 2018.
The company attributes much of this growth to mobile traffic from phones and tablets, which increased by 17.7% to 58%. In addition, almost half of all orders were placed via mobile devices in 2018 (10% more than in 2017).
"Spreadshirt achieved something in 2018 that many of our competitors are failing to do," says Philip Rooke, CEO of Spreadshirt."We have sustainably increased our profitability. We’ve been able to drive success for our partners and ourselves through our focus on technology and service improvements. By investing in other companies and new printing technologies, we will further strengthen our market position as the leading platform for self-expression".
Marketplace and Spreadshop attract a large number of creative people
The number of active marketplace designers and shop owners – collectively referred to as partners – rose from around 80,000 in the previous year to more than 100,000. Last year, for example, 34% more partners were active on the Spreadshirt marketplace. For the second year running we have a commission millionaire who has generated over a million euros from design sales on the Spreadshirt platform.
Since the beginning of 2018, Spreadshirt has been expanding its shop offer under the brand name Spreadshop. Last year, numerous product features were launched to help shop owners improve their Spreadshop marketing. For example, they can now display their own designs on model images and include posters in their offering. The number of shop owners who successfully start selling shortly after their Spreadshop launch has risen by 20% compared to the previous year.