Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

PAYware brings card present payments to micro-merchants through iPhone

Linked InTwitterFacebookeCard
Another day, another iPhone based card processing solution comes on the market. This time, PAYware from Verifone, is pushing its app-and-sleeve card reading solution at micro-merchants in the US, with plans for a second generation solution that will work in chip and PIN markets in Europe later this year.

The solution features a sleeve that fits over the iPhone, connecting to the base port and works in conjunction with an app that is downloadable for free from the apps store.

The sleeve allows for card present purchases as it has a magnetic card swipe slot. The customer/merchant opens the app, swipes the card through the slot, and gets a beep that signifies that the data has been scanned and encrypted and sent. The screen then clears for a signature, that the customer then delivers, and with the push of one more button the transaction is complete. Another click and you can email a receipt to the customer.

The service is aimed at micro-merchants such as stall holders and independent traders and offers them the chance to upgrade from clunky credit card carbon machines or no credit or debit card facilities, to a full card present, live card approval.

PAYware is cagey about costs, but Tony Saunders, Verifone’s Marketing Director, does say that “This solution is being targeted to support the micro-merchant who doesn’t typically have a customer present card payment acceptance solution and is a customer who doesn’t necessarily have a high volume of card transaction opportunity. For these merchants the solution has to have a compelling price point to ensure, as a merchant, they can realise a return on their investment”

The app is free from the apps store.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter