Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Planet Funk sees 91% redemption rate on mobile coupons

Linked InTwitterFacebookeCard
Planet Funk, a fashion retailer with stores in California, Texas and Colorado, has reported impressive results from a mobile coupon campaign designed to boost sales over the Christmas 2008 shopping season.

The retailer, which targets trendy young men and young women, saw a 91% redemption rate on the coupons and generated a 377% return on its investment in the campaign which launched on 21 November and ended on 21 December 2008. Twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated, and which were sent as SMS text messages via the MobileStorm digital marketing platform.

"Mobile is a natural fit for our customers and being able to give them such coupons — both in the store and online — that can be instantly received on their phones is a no-brainer," said Kitiri Lomaka of Planet Funk. "The results we experienced proved this and we look forward to continuing our partnership with MobileStorm to drive future mobile campaigns. We now realize that mobile marketing can not only be affordable for companies like ours, but also wildly profitable if handled the right way."

Planet Funk only sent the coupons to people who subscribed to receive text messages from the company. It advertised the promotion with signs inside its stores, on its website and blog, and on the websites of the malls where Planet Funk shops are located. Besides immediate revenue, the company also set the stage for future campaigns: 15% of coupon-redeemers opted in to receive future SMS marketing messages from the retailer.

"Mobile coupons provide end-to-end tracking, so it's easy to gauge your return on investment," says Jared Reitzin, CEO and founder of MobileStorm. "Clearly this investment was a huge success for them, and I am happy to be helping out a retailer I am a fan of during this recession."

You can download a full case study on the Planet Funk campaign from the MobileStorm website.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter