UK fashion retailer Republic, has joined the throng of retailers going mobile with the launch of a mobile optimised website that, in its own words, “creates a rich and unique shopping experience for consumers whether they are at home, on the go or in a Republic store”. Whatever their fashion personality customers can now access Republic’s wide range of sought after brands including house brands Miso, SoulCal and Crafted alongside third party brands like G-Star, Diesel , Firetrap and Levi’s from the convenience of their mobile phones.
Through the Digby-powered Venda Mobile Platform, Republic is introducing mobile as a strategic channel that complements its e-commerce site and more than 110 retail stores across the UK. Republic’s sleek and elegant mobile shopping experience will allow customers to search, browse and buy products in as little as sixty seconds when they visit www.republic.co.uk from popular mobile devices such as iPhone/iPod Touch, BlackBerry and Android. Key features of the mobile optimised site include: shop by category, large, rich product images with multiple views, detailed item descriptions, ratings and reviews, share through Facebook, Twitter and email, “find in store”, a size guide, an ever-present search bar, special offers and a store locator.
“It is clear that mobile is quickly becoming one of the most proven and relevant ways for consumers to have access to our products anytime, anywhere,” explains Jo Molineux, Head of Multi-Channel at Republic. “A mobile optimised website that enables our valuable customers to research products, find Republic locations and purchase items whether they are out and about, at home or in one of our stores will strategically enhance our multi-channel strategy.”
The mobile commerce solution, known as the Venda Advanced Mobile Platform, is a feature rich mobile portfolio powered by Digby, which is integrated with the Venda Enterprise eCommerce platform. This seamless solution provides brands and retailers with a unified platform to connect with and serve their customers when mobile – 365/24/7, delivering highly personalized and rich shopping experiences.
“Mobile Commerce is growing at a phenomenal rate, and we are pleased that Republic has launched their new site on the Venda Advanced Mobile Platform,” said Eric Abensur, Group Chief Executive of Venda. “This is a perfect example of convergent multi-channel commerce with the mobile channel joining Republic’s hugely successful Venda-powered online store and their successful high-street stores. We are sure that the young, cool and trendy shoppers that typify Republic’s customers are going to be avid users of this new anytime, anywhere shopping channel.”