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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Retailers need to develop on mobile at ‘customer speeds’ and that means investing in mobile dev tech

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Retailers such as Kohl’s and Urban Outfitters are using mobile to drive their business development “at the speed of consumers” as smartphones become not only the customer’s channel of choice, but also the developers.

Companies like these are able to seamlessly move from inspiration to wish lists to PLM, shopping trips to showrooms within the same application, using a new mobile development platform from Bamboo Rose. They can approve samples, capture ideas, collaborate during fitting sessions and evaluate trade scenarios in real time from the field using any iOS or Android tablet.

“Retailers today need to shop, communicate and collaborate at consumer speed, and that means functioning the same way their customers do,” says Sue Welch, CEO of Bamboo Rose. “How do customers shop? On mobile. We’re powering the tech revolution for brands with the first fully mobile solution.”

With the launch of the industry’s first fully mobile solution, Bamboo Rose is making its entire platform – including all future updates – automatically available to customers, without any manual app downloads required. To learn more about Bamboo Rose, visit us at bamboorose.com.

“By allowing our customers to go mobile as they design, develop and deliver products, retailers, brands and suppliers will be able to be in constant communication using one platform – even when members are in the field,” adds Welch. “Other ‘mobile’ offerings are actually just a series of standalone, disconnected apps, all of which need to be manually downloaded and periodically updated. We’re providing our entire platform on the go, with all of the power and functionality you’d get in the desktop version – no compromises.”
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