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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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ROAMING REPORT Why M&S went down the m-web path

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M&S has become the first leading UK high street retailer to deliver a proper mobile commerce experience – and it has done it by going for a full mobilisation of its e-commerce strategy so now consumers can browser, search and buy online, on mobile, by phone or in store. Sienne Veit, the company's social and mobile development manager explains why
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