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Schuh uses Klarna to make mobile shoe shopping less knotty

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Leading UK footware retailer schuh has partnered with Klarna to make it easier for shoppers to buy shoes online on mobile phones.

When checking out online, customers will now be able to benefit from Klarna’s unique technology to buy products by simply entering their email and delivery address, rather than having to provide complicated log-in information and credit or debit card details. Customers will have the option to use Klarna’s pay after delivery solution to pay for their products after they have been delivered, and they can then go back and enter their payment details when convenient.

schuh –  a Leading retailer in IRUK Top500 research –  is the latest retailer to partner with Klarna, following the business’ successful launch with retail giants Lyst and Arcadia last year. The simplicity and flexibility of Klarna’s payment process shows direct benefits for retailers, and extensive AB testing undertaken by schuh comparing the Klarna checkout with the traditional checkout showed a double digit uplift in sales conversions with Klarna.

“Long and complex checkout processes are frustrating for the consumer, and are one of the main reasons behind dropped baskets at checkout. But by making the online payments process simple, smooth and safe for the consumer, retailers can benefit from increased loyalty and sales”, says Luke Griffiths, UK General Manager of Klarna. “We’re thrilled to be partnering with schuh and bringing our simple payments solution to even more online shoppers in the UK”.

Sean McKee, Director of Ecommerce and Customer Experience at schuh, added: “With more customers shopping on mobile than ever before, making the payments process as painless and easy as possible continues to be a priority.  We have already seen an impressive uplift in conversions using Klarna Checkout - boosting sales while reducing friction for our important online shoppers”
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