Summer boost for m-retail, benchmark indicates
Mobile shopping continued its upward climb across August, with the latest Affiliate Window monthly benchmark showing that some of July’s downward tip has been reversed, with almost all stats for m-commerce pointing up.
According to its figures, 38.34% of traffic originated from a mobile device - up from 36.05% in July. Of this, 18.44% of traffic came from a smartphone – up from 18.10% in July – and 32.71% of sales originated from a mobile device – up from 30.68% in July. 12.34% of sales came from a smartphone – up from 11.39% in July – and Mobile Average Order Value (AOV) was £78.04 – up from £67.46 in July.
The only negative this month, is that mobile traffic conversion has slipped slightly to 3.84% in August compared to 4.06% in July.
So what does this look like in real numbers? According to Affiliate Window’s latest figures, 24,700 sales each day originated from a mobile device – that’s smartphone and tablet combined – with 9,300 of these were through a smartphone.
A staggering 450 clicks originated from a mobile device every minute and 390 sales were generated through a smartphone each hour. 25% of revenue generated for Affiliate Window’s own advertisers in August was through a mobile device.