New crowdgifting app, WhatWeWant, has launched this week, offering a solution to the problem of unwanted gifts.
The term crowdgifting, coined by the creators of WhatWeWant, refers to groups of family and friends collaborating to purchase a larger, meaningful gift for someone close to them.
The family-owned app allows users to create a profile for a gift for themselves or for someone else and invite friends and family to make a monetary contribution. The app then notifies friends and family of their invitation and enables them to make a secure payment towards the gift.
Unwanted presents are becoming an increasing issue for UK consumers. In a nationally representative survey of over 2,000 UK consumers commissioned by WhatWeWant, it was revealed that over half (53%) of consumers have received an unwanted gift within the past 12 months. Consequently, one fifth (20%) admit to throwing their presents away without using them
This revelation comes despite 50% of people dropping hints about their ideal gift to friends and family. WhatWeWant provides a platform for people to clearly vocalise what they want as a present and ensure that their dream gift is not lost in translation, bridging the communication gap between recipients and gift-givers
Yiannis Faf, co-founder of WhatWeWant explains: “It’s great that consumers are so generous with their spending – especially around Christmas time – but there seems to be a lack of communication between the recipient and the gift giver. Consequently, the perfect present gets lost in translation
Co-founder Dimitris Faf followed this up by saying “WhatWeWant offers an accessible platform for recipients to clearly communicate to prospective gift-givers what they want as a present. This enables gift-givers to securely contribute towards a larger, more meaningful gift, which they know the recipient will love. This will inevitably make the gift giving process more enjoyable for all parties involved.”