UK market drives European mobile commerce, with 41% of consumers using portable devices to shop
Leading online pan-European Flash Sale pioneer vente-privee.com has found that, of the eight main European markets in which it operates, the UK is by far the most mobile-orientated, with 37% of its UK turnover coming from mobile.
Looking at how it operates in France, Spain, Germany, Italy, UK, Belgium, The Netherlands and Austria, vente-privee.com has found that overall 32% of its sales come from mobile devices. This is up six per cent on the end of 2012. Breaking down the mobile turnover figures by device, 53% of turnover came from tablets, 47% from smartphones.
However, The UK takes a substantial lead ahead of the seven other European countries, with France in second place at 29%. There is also an impressive difference between the UK and vente-privee.com’s other European countries with regards to its percentage of mobile clients: 41%, with Germany second at 35%.
Women represent 71% of mobile clients on vente-privee.com’s UK site with an average age of 39 in comparison with 41 for non mobile clients.
In terms of the average number of orders made by UK clients on vente-privee.com, mobile clients make 7 purchases per year, with more than half of their purchases bring made by mobile.
Non-mobile clients in the UK however, have a lower yearly purchase figure of 5 on average.
Globally, over 1 million visits are made to vente-privee.com daily via mobile and the vente-privee.com mobile application which was launched in 2010, has since had 3.5 million downloads. In 2012 for vente-privee.com as a whole, August was a period, which saw +7 points in relation to the yearly average of turnover coming from mobile.