Zapp teams up with charities ahead of imminent launch
As its mainstream retail launch looms – rumoured to be the week after next, folks – mobile payment innovator Zapp is getting it name out there with the public by working with the Charities Aid Foundation (CAF) and Oxfam Great Britain (Oxfam) to introduce new ways for supporters to donate using their mobile phones.
CAF and Oxfam will work with Zapp to explore ways to offer their donors a secure, quick and simple way to give, using just their mobile device and their existing bank account. Zapp offers a fast and secure way to donate. Making it easy for people to support as long they have their mobile phone and a Zapp enabled bank account.
When Zapp goes live, supporters will for the first time be able to donate to charities on their mobile phones via websites and their mobile banking application.
Research has shown that giving through mobile phones is growing in popularity, with a 22% increase in people saying they prefer to give via text message than through any other method.
Zapp will allow donors to give via their banking application on their phone, meaning that the money will come directly from users’ bank accounts, rather than phone bills. Zapp will also give donors more control of their finances and removes the need to input card payment details. Donors can see their bank account balances at the point of donating and choose which account to give from, helping them manage their charitable gifts more effectively.
HSBC, first direct, Nationwide, Santander and Metro Bank have already been announced as Zapp partners, meaning that a third of all UK bank accounts are soon to be Zapp-enabled, and their financial institution will be supporting the charity sector.
The Charities Aid Foundation, helps people and businesses support the causes they care about, and provides financial services for charities. CAF works with over 280,000 charity donors and, in partnering with Zapp, will make it easier for their users to give to charities wherever they are through their mobiles.
Oxfam is a globally renowned aid and development charity with 70 years of experience, working and campaigning with charities in 94 countries worldwide to explore new ways of giving. By working with Zapp, Oxfam will explore new mobile donation opportunities; making it simple to support Oxfam and offering supporters flexibility and choice.
John Low, Chief Executive of the Charities Aid Foundation, explains: “We are delighted to be one of the first charities to sign up with Zapp and offer this payment method. At CAF we are keen to embrace innovation and believe Zapp will offer more choice for donors and make donating to charity even simpler.”
Matt Jerwood, Digital Fundraising Lead, Oxfam, adds: “Oxfam is always interested in innovations that offer new ways for supporters to engage with us. We look forward to investigating how this new technology may offer a new channel for receiving donations and make life easier for our supporters.”
Peter Keenan, Chief Executive of Zapp, says: “We’re really proud to be doing our bit and working with CAF and Oxfam to bring the benefits of mobile payments to the charity sector. We’re confident Zapp can make giving even more convenient for consumers and lower the cost to charities of receiving and processing donations, while boosting donations at the same time.”