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Multichannel retailers taking smart approaches to balance investment and profitability

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In today’s Internet Retailing newsletter, we’re delving under the surface to take a look at different ways that retailers are taking new and smarter approaches to retail that balance investment in their ecommerce and multichannel operations with profitability.

One way that retailers have cut the costs in recent years has been through the pop-up store – which has become a toe in the water of different high street retail locations for online and offline traders alike. The approach has grown in popularity and today we report on a new study that suggests this sector is now worth £2.3bn a year to the UK economy.

Today we also report on travel company TUI as it puts the technology in place that will give it a single view of its customers across its sales channels. This, it says, will help to drive “profitable top-line growth”. We also talk to La Perla’s Alan Thomas on how the company is using technology to develop lasting relationships with its customers.

Further afield, we report on Alibaba and Suning as they link up to create what they’re billing as a new kind of online offline commerce, and on Fruugo, the international online marketplace, as it wins investment and expands internationally.

Today’s guest comment, from Geoff Gower of ais London, is a timely one as it considers how retailers can be sure that the retail technology they invest in works for their different kinds of customers.

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The Internet Retailing Conference

This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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