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New augmented reality tool promises to show customers how their redesigned room would look

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A new augmented reality tool has been unveiled that promises to help customers measure rooms and visualise how they might look following a redesign.

The new Survey tool from DigitalBridge uses augmented reality (AR) to enable shoppers to create a floor plan by walking around the room using the app. It acts as a virtual tape measure to take its measurements.

Survey is compatible with the new Apple ARKit and will soon work with Android devices supporting ARCore. It has also been developed to work in conjunction with DigitalBridge’s design visualiser that uses AR, computer vision and machine learning to allow customers to “try out” new kitchen, bedroom and bathroom designs in their own rooms.

The developments come as DigitalBridge looks to overcome customers’ reluctance to buy items because they can’t imagine what they’ll look like in their home. Its own research found that more than half of homeowners (51%) have decided against a kitchen, bedroom or bathroom renovation project in the last year because of this issue.

David Levine, chief executive of DigitalBridge, a former winner in the 2016 JLab accelerator programme, run by John Lewis and retail entrepreneur Stuart Marks, said: “Being unable to visualise what a new and expensive bathroom or kitchen would actually look like in their home has been a long-standing frustration for consumers – and a commercial challenge for retailers.

“That’s why we have developed Survey, and our upcoming Aspect design visualiser tool, to help transform the shopping experience for consumers.

“A new kitchen, bedroom or bathroom is usually one of the biggest investments people make after buying their home, so our AR technology essentially brings the showroom to customers so they can try out the products they like in accurately measured designs of their rooms.”

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