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New site launch to sell newspaper subscriptions

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The company behind online magazine subscription website Magazine Group has now turned its attention to newspaper sales.

ThreePM has launched with a range of discount offers for UK and international news titles, including news magazines.

“This new subscription site reflects the way that today’s consumer searches for products online.” says Don Brown, ThreePM’s business director.

“Although the online ‘range retailer’ is still significant, for many consumers it’s more convenient to be able to look at titles in just the specific subject areas of interest to them. We now give consumers the choice of how they find what they want.”

Launch titles include The Times and Sunday Times, the Daily Mail and Mail on Sunday, The Independent and Independent on Sunday, The Guardian, The Observer, The Weekly World Edition of the Daily Telegraph and Sunday Telegraph and The Economist.

Future subject-based websites are set to be launched by the company over the course of this year.

Brown said: “By the end of the year we expect to have at least ten similar sites so that customers can easily see the range of products available in the specific areas in which they are searching.”

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