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New website says it is the first comparison site for the sharing economy

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A Brighton business has launched a comparison website that it says is the first to serve the sharing economy. is aimed at Generation Share; it says 51% of millennials prefer to share experiences rather than own them, while 30% are already using sharing services such as Zipcar and Housetrip to save money.

It says its vision is to do for the sharing economy what eBay did for the second-hand goods market. It puts the value of ‘idle’ goods that could be shared at £3.5 trillion, and the value of the sharing economy at $15bn, a figure set to rise to $335bn by 2025. It cites PwC figures that suggest the UK’s sharing economy is currently worth £0.5bn.

Benita Matofska, chief sharer at said: “I set up with the motivation to open up the sharing economy so that everyone can experience a sharing lifestyle. Sharing is a movement that anyone can get behind, whether it’s offering someone a lift to work or renting out your apartment when you’re not there. It’s a global phenomenon.”

The company offers comparison on accommodation, transport as well as the use of goods from power drills and garden tools to meals. It currently boasts the ability to compare 7,600 brands, working with 24 business partners.

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