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O2 sets tongs wagging as it rolls out free wifi for Toni&guy

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O2 wifi is being deployed in the UK’s leading hairdressing salon franchise, TONI&GUY, which will see the hairdressing chain’s 1.5 million customers per year provided with fast, reliable and easy to use wifi. The deployment will be completed by the end of the year, enabling TONI&GUY customers to search the web totally free of charge, while being coiffured.

O2 wifi is free for everyone, no matter which mobile or broadband provider they are with. Customers only need to sign-up once and can then use the simple and secure service in any TONI&GUY salon, or at any of O2’s wifi hotspots. Unlike other large UK wifi providers, customers automatically sign-in when they are in range. No need for passwords.

For TONI&GUY, wifi is the last piece of the puzzle as they put their innovative concept of a digital salon into practice – adding further to the customer’s enhanced experience that already includes an award-winning consumer Magazine and in-salon TV network. Their customers lead connected, busy lives and they can’t afford to be offline during their 90-minute hair appointment. They need to stay connected to their world, and our wifi will enable them to do everything from catching up with friends, to shopping, to picking up style tips and managing their lives.

James Tarbuck, Global Brand Manager at TONI&GUY explains: “Our customers will soon be able to connect to data-heavy downloads, such as the latest viral videos, while relaxing and getting their hair done. TONI&GUY has always been driven by a philosophy of pushing the boundaries and delivering creativity, quality and consistency. We believe this new partnership will provide us with another opportunity to give our clients the best experience possible.”

Ben Mein, Commercial Director at O2 wifi said (while getting his hair done): “Hair and beauty salons are a new context for wifi and we are immensely pleased to partner with TONI&GUY given the quality and size of the audience that will be using the service. Their customers’ lifestyles mean many are time-poor so the 90 minutes to themselves is prized and, with a high penetration of smart devices, this creates a perfect opportunity for O2 Wifi and TONI&GUY to engage and enrich that experience through unique content.”

TONI&GUY is the latest partner for O2 wifi, joining other leading brands to offer the service including McDonald’s, Costa, Debenhams, Fuller’s pubs, House of Fraser, All Bar One, Café Rouge and the busiest streets of central London.

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