Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

'Beginning to look like Christmas' as online sales rise

Linked InTwitterFacebookeCard

John Lewis said it’s “beginning to look a lot like Christmas,” today as it reported online sales up by more than a fifth and launched its multichannel Christmas ad campaign.

Across all John Lewis’ channels, sales were up by 4.4% in the week to November 5. But online, at johnlewis.com they were up by 20.6%. Commenting on the weekly sales figures, Suzanne Given, buying director for fashion and beauty, detected: “altogether a solid performance as we enter the all-important final quarter.” She added: “It’s beginning to feel like Christmas and, with a bit of ground frost on its way, we will look to retain last week’s momentum as we trade into November.”

The figures came as the retailer launched its £6m Christmas advertising campaign online via Facebook and YouTube, ahead of its first TV airing on tomorrow’s X Factor ad break at 8.45pm.

John Lewis director of marketing Craig Inglis said: “It's a magical feeling when you find that perfect present for someone, there's a great sense of anticipation from the moment you buy it to the moment you give the gift on the big day. That feeling is exactly what we've tried to capture with this year's Christmas campaign.”

Meanwhile Marin Software reminded retailers that last year the Monday that falls after the US Thanksgiving was the most profitable for UK retailers. Marin says the rising importance of this date - which this year falls on Monday November 28 - reflects the globalisation of shopping trends.

Releasing its Online Marketers’ 2011 Christmas Shopping guide, Marin's EMEA and APAC managing director Ed Stevenson said: “The similarities the data identified between UK and US 2010 shopping habits is an indication of the globalisation brought about by the internet. As we expect consumer behaviour this Christmas to follow a similar trend to last year, we’re advising UK marketers to ensure that they have their online campaigns geared up to reach the millions of consumers sure to be shopping online the Monday after Thanksgiving (28th November) this year. After all, the retailer that best takes advantage of online consumer tendencies stands a better chance of elevating their message above the competition.”

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter