Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Boohoo.com opens doors to new markets

Linked InTwitterFacebookeCard

Fast fashion retailer boohoo.com has opened its virtual doors to new international customers.

American, Canadian and Australian shoppers can now buy in their own currencies from the site, which already served European shoppers buying in euros. Boohoo says these markets are key areas for expansion for the brand, and that more are to follow.

"Like everyone in this market, we are always trying to stay up to date with the rate in which global ecommerce is changing,” said Antony Eden, head of digital marketing at boohoo. “We have ambitious growth plans and it is only common sense to make the purchasing process as easy as possible for our foreign customers."

The retailer says that its growth rate over the last year is running in triple digits.

Boohoo.com launched in 2006, offering clothing that reflects the latest catwalk and celebrity trends to a core market of fashion forward female shoppers. It recently launched a menswear section.

In expanding its overseas sales it joins a number of fashion brands including ASOS, Oasis, Warehouse and Boden who have seen opportunities for growth in new international markets.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter