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Buy.com hires Commission Junction for European expansion

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Buy.com has appointed Commission Junction to manage a European affiliate network as it gears up for expansion across Europe.

Buy.com aims to replicate its affiliate marketing success in the US by expanding its programme across the UK and Europe, and Commission Junction will both launch and manage the programme in the UK, France, Germany, Italy and Spain.

"Launching in Europe with Commission Junction was an obvious choice for us due to our longstanding relationship with them in the US, and their proven abilities in building large successful affiliate marketing programmes," says Eoin Matthews, managing director of Buy Europe. "Commission Junction's strong global presence and multilingual abilities across Europe will allow us to build the structure and support necessary in our affiliate marketing as we continue our expansion."

"Buy.com is a very established ecommerce brand in the US and it is incredibly exciting for us to be working with them as they expand their operations into Europe," adds Alison Guise, general manager of Commission Junction Europe. "They are very committed to their affiliate marketing channel and we are delighted that they have chosen to partner with Commission Junction at this crucial stage of their development."

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