Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

BVG picks Redeye for behavioural email targeting

Linked InTwitterFacebookeCard


BVG-Airflo, a retailer of clothing, footwear, household and fishing tackle products, is to use RedEye's managed behavioural email service to optimise its email marketing.

RedEye's service allows retailers to target their email campaigns based on the behaviour of users online. The company will use web analytics to analyse the online user behaviour of BVG customers and then incorporate this information into email marketing campaigns to create personalised and relevant emails for BVG subscribers.

"It is becoming more and more obvious all email marketing needs to be segmented and targeted in order to improve ROI and conversion," says Iain Burgess, chief executive at BVG. "The level of analysis, data and expertise RedEye is able to offer through its services and tools should ensure we get the best possible return for our investment. We are looking forward to working with RedEye and seeing the results from our first behavioural email campaign."

"Creating this high level of relevancy helps clients improve deliverability and achieve white list status as well as improve the all important conversion," explains Garry Lee, director of analytics at RedEye. "As consumers are becoming choosier about what emails they interact with it is really important for any online company to protect its reputation and improve its customer strategy by only sending relevant emails."

"Our tools have been specifically designed to help clients capture all the detailed data they need to understand the behaviour of their customers and online users," he added. "BVG will be able to send a relevant email to every individual email subscriber."

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter