Cath Kidston is building a social media strategy to promote its brand community in the UK.
As part of that the multichannel retailer has appointed Bazaarvoice
to add customer reviews and ratings to its online store. Customers can use the system to leave comments on products they buy, from comments on the style to picture or videos of their new purchases.
That’s expected to build trust in the brand, and boost online conversion rates as a result.
Amanda Holden, ecommerce manager at Cath Kidston
, said: “There is a really positive response to the Cath Kidston brand which stretches right around the world. We want to build on this and encourage conversation amongst our fans, wherever they are.”
She added: “Adding the Bazaarvoice Ratings and Reviews application to our site enables us to facilitate communication amongst our customers, building the Cath Kidston community and driving online sales.”