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IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

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Decathlon and LG Electronics opt for secure lockers to enhance click & collect reach for online shoppers

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Decathlon and LG Electronics opt for secure lockers to enhance click & collect reach for online
Decathlon and LG Electronics opt for secure lockers to enhance click & collect reach for online
Sports retailer Decathlon is to enhance its click & collect service for online shoppers with the addition of 1100 InPost parcel lockers following a deal with InPost UK.

The new service, which will launch on 4 August, will enable Decathlon customers to get their online purchases delivered to one of over 1,100 fully automated InPost parcel lockers nationwide. All of these are situated in safe and secure locations with ample parking space, including Morrisons and Toys ‘R’ Us branches as well as petrol, railway, and tube stations.

They are accessible 24 hours a day, seven days a week, all year round. Decathlon customers who use InPost will receive a unique barcode to open their locker, which takes as little as seven seconds thanks to the fully automated process.

Shoppers will be able to choose the InPost parcel locker most conveniently located for them – near their homes, offices or other places they visit regularly. They will also receive notifications on delivery times via email and text, which helps to eliminate waiting-in times and uncertainty about the whereabouts of a parcel. On average, locker locations are no more than two miles away from urban customers, making it more convenient than ever to receive orders.

Chris Baggaley, Head of Omni-Channel Operations at Decathlon, explains: “Decathlon UK are delighted to start working with InPost. Our aim is to make sport accessible to the many by providing all year round low prices, convenience and excellent customer service. InPost lockers will provide our customers a safe, quick and simple way to access our products in over 1,100 new locations. As the lockers are accessible 24/7 it means that our products will be available for collection outside our normal Click and Collect and home delivery times.”

Ian Caminsky, CEO at InPost UK, adds: “Decathlon is a fantastic new partnership for us, and we’re delighted to be expanding our offering inside the sports sector. Like all retailers, they are presented with a great opportunity right now to grow their sales through e-commerce. However, to fully capitalise on this, they had to ensure that their logistics chain offers a convenient, reliable and fast delivery service for their customers. This is exactly what InPost is all about, and we are looking forward to supporting Decathlon in increasing their customer satisfaction levels.”

The move follows a deal between InPost and mobile phone and electronic gadget maker LG Electronics to help LG streamline its warranty repair service. LG customers will be able to to send and return phones through the 1100 InPost lockers situated in secure locations across the UK.

Caminsky says: “Our partnership with LG Electronics is a great example of how we can work together with market-leading brands to support their service offering and, in doing so, increase customer satisfaction. Especially when things go wrong, e.g. when technical devices get damaged, companies have the opportunity to turn a negative into a positive by providing excellent and speedy customer service to rectify the problem. InPost offers the perfect return and delivery solutions to complement LG Electronics’ customer service thanks to its network of almost 1,100 lockers, all of which are accessible 24/7.”
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