Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Mention Me
ProSKU
Beetle
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Fashion retailer Little Mistress adds Ukash payments

Linked InTwitterFacebookeCard
Online-only women's fashion retailer Little Mistress has added Ukash as a payment option for its customers, who are mostly younger women.


Ukash is a payments service that turns cash into digital online credit in various ways, and Little Mistress can see the benefit given the young profile of its customers. It is launching the service with a social media competition.

Georgios Chiotis, ecommerce director at Little Mistress, said: “We are really excited to have launched this competition with Ukash. We have observed how important a well-thought out competition is for customer engagement and interaction; we optimise all our posts on social and eshots to engage our customers, resulting in powerful social campaigns through our Facebook app, trending campaigns on Twitter, and UGC-led content on Instagram. The competition is an opportunity to increase brand awareness for us and Ukash.”

Malcolm Berg, director of merchant services for Ukash, said: “Little Mistress is a fashion-forward brand aimed at 16- to 25-year-olds, so adding Ukash as a payment option offers this young audience more choice and convenience at the checkout."

Other online fashion retailers using Ukash include TJ Hughes , Elvi and Accent Clothing. The service is a global ecommerce cash payment method that enables consumers to use cash when shopping online. Ukash has no age limit, which makes it a valuable alternative payment method for online retailers who want to reach the widest possible audience.

Ukash codes are purchased with cash in retail outlets like shops, petrol stations and kiosks. The unique 19-digit codes can then be used to pay directly on any websites that accept Ukash transactions, or loaded onto prepaid cards and e-wallets.

In April this year Ukash added a service that lets its vouchers be turned back into cash, enabling ecommerce retailers to refund purchases made using the service, or to offer online customer-loyalty-schemes to cash-only customers.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter