Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Hovis goes social with new-look website

Linked InTwitterFacebookeCard

Social media is to the fore in the relaunch of bread brand Hovis' website, Hovisbakery.co.uk.

The site gives social media followers, including its 118,000 Facebook fans, as well as followers on Twitter, YouTube and Google+1, the chance to share recipes as well as feedback and ideas. Relevant social media comments appear in an on-site social media feed while the five ‘most liked’ blog posts are shown in a leaderboard.

More than 40 recipes appear on the site including three from Olympic cycling champion Victoria Pendleton. Users can also submit their own culinary suggestions.

The site, redeveloped with digital creative agency Acknowledgement, carries features on health and wellbeing and also aims to focus on the brand’s history.

Ansareen Shaban, brand manager at Hovis owner Premier Foods, said: “We worked with Acknowledgement to redesign the website as part of a wider digital strategy initiative focusing on promoting transparency and advice about nutrition through social engagement.

“We are very happy with the new website, and feel it will encourage users to connect more deeply with the Hovis brand by providing a richer brand experience.”

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter