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MandMDirect chooses Tealeaf to monitor customer journeys

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MandMDirect.com, one of the UK's leading discount fashion etailers, has deployed Tealeaf's Customer Experience Management software to enhance the experience of site visitors as the company continues to expand its online operations.

The software gives MandMDirect.com a window into how site visitors behave and interact online, allowing the company to optimise the customer journey and ultimately increase conversions by enabling it to quickly find, validate and quantify any issues that might be impeding customers.

"As customers increasingly turn to the internet to look for bargains, our business is experiencing significant growth," said Neil Sansom, marketing director at MandMDirect. "Tealeaf allows us to take advantage of this demand by developing new website offerings whilst protecting the customer experience. Tealeaf helps maintain our competitive edge by enabling us to address customer-facing issues quickly, thereby increasing customer conversions and maximising sales growth."

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