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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Missguided.co.uk gets revamp

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Women’s fast fashion site Missguided.co.uk  has a new look.

The fast fashion site, which offers style inspired by the catwalk and celebrities, has been revamped by web agency Vanilla Storm.

New features, intended to make it easier for customers to find and inspect the products they want, include advanced filtering by item type, colour and size. Trends are highlighted in a dedicated section as well as on a blog.

A dynamic shopping basket means that products already chosen remain visible, while social media buttons allow easy sharing of products and content.

Leon Quinn, marketing director of Missguided, said: “Missguided, a fast-growing and exciting fashion brand is constantly looking for ways to improve our visitors’ experience.

“We have improved our branding and layout, and added more editorial style content and now showcase all products on models. It’s now much easier for our visitors to find their items and their shopping experience is more engaging and exciting.”
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