Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Mobile consumers more likely to use click and collect: study

Linked InTwitterFacebookeCard
Mobile consumers more likely to use click and collect: study
Mobile consumers more likely to use click and collect: study
As consumers become more likely to shop using a mobile device, they'll also become more likely to take delivery via click and collect, a new report suggests.

The IMRG CollectPlus UK Click & Collect Review suggests that click and collect options, whether in-store, from a parcel store or from lockers – will increase in popularity by 20% a year. Among the findings, the study found clear evidence that "mobile shoppers are primary click and collect shoppers so the propensity to shop online using a mobile device is a clear future indicator towards the use of click and collect."

It also found that click and collect was important in returns, and ensured they could be processed quickly through the supply chain before being promptly refunded or credited to the customer's account.

"Improving customer experience is a focus for many retailers and the convenience with which customers can receive their orders has become a key differentiator – and click & collect is arguably becoming an expectation in terms of delivery options," said Andrew Starkey, of IMRG and author of the report.

Neil Ashworth, chief executive of CollectPlus , said: “In just one decade, click and collect has gone from early trials amongst innovative retailers to a standard component of the multichannel retail proposition."

He added: "In the next few years, we expect to see further innovation in click and collect services, with a greater range of pick-up locations on offer. Retailers need to be thinking about delivery in terms of ‘customer journeys’ rather than simply proximity to where people live.”

An executive summary of the report can be downloaded here.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter