UK independent parcel carrier Yodel has delivered a record number of flowers for Valentine’s Day, with deliveries up 1.85% on last year.
More than 124,000 flower deliveries were made on 14th February, highlighting the UK’s fondness for flower gifting as a present for loved ones. This record year reflects the growing trend for buying flowers online, and the increasing popularity of home-grown stems is welcome news to UK growers – 14% of all flowers sold in 2018 were grown in the UK.
As a result of Yodel’s increased investment in specialist sort facilities, flower deliveries on Valentine’s Day have increased by 15% in the last three years. Yodel currently delivers flowers for Serenata Flowers, Arena Flowers and Euroflorist. Yodel’s network also saw an 5% rise in deliveries for wine.
Mike Hancox, CEO of Yodel, explains: “With several well-known floristry clients, combined with our specialist handling capabilities, our flower delivery numbers are truly flourishing.Whilst every delivery matters to us, the whole Yodel family plays an important role in planning for key dates to ensure that delicate items – such as flowers – are handled correctly and delivered on time. We are able to put minds at ease by providing customers with seamless, retailer branded updates, before our drivers play cupid on the doorstep – delighting recipients with their Valentine’s Day gifts.”
Paul Isaia, UK & Ireland Regional Director at Euroflorist, adds: “Valentine’s Day is one of our most crucial times of the year at eFlorist. This Valentine’s Day Yodel made a real difference for us with a record amount of deliveries and were a key partner in enabling us to grow our business by 20% YOY. Not only were the Yodel team very proactive but improved systems & tracking meant that our customers also had a much-improved experience.”