Fashion retailer New Look
has picked independent search marketing agency Greenlight
to oversee and manage its search engine optimisation (SEO) and paid search (PPC) account, with the aim of increasing visitors numbers to its website by 50%.
Greenlight is also aiming to improve New Look's position in the Hitwise weekly market share figures for 'Shopping and Classifieds' and to increase the volume of new consumer acquisitions to New Look's site.
Greenlight began work on the New Look account in August 2009 and is already reporting some significant successes:
- New Look moved from fourth to third most visible fashion retail site within two months, according to Hitwise statistics.
- The retailer moved from 27th to 18th most visited retail site within three months of Greenlight's work, according to the IMRG-Hitwise Hot Shops List.
- New Look has become the fifth most visible website in natural search across all generic clothing keywords. Previously it ranked 11th. In natural and paid search, New Look is now the fourth most visible site, up from eighth in the previous quarter.
"The combined efforts and expertise of Greenlight's SEO and PPC teams to date have already achieved results well beyond our expectations, exceeding ROI and visitor targets of 100% within two weeks," says James Davey, head of online marketing at New Look. "Visitor volumes are up 101% when compared to 2008 and continue to rise week on week. E-commerce takings during the Christmas week were up 625% when compared to the previous year, with recorded totals coming in at £1.35 million."
"The rapid success of the search programme for New Look demonstrates the huge benefits of having a search specialist like Greenlight manage both the natural and paid search channels as an integrated, highly focused, and cost effective programme of improvement.," says Warren Cowan, CEO of Greenlight. "New Look is growing from strength to strength as a leading business and it is great to see search now becoming a key contributing channel to its current and future growth."