The old thinking said that online retailing would spell the death of the high street, and the retail store. But increasingly the idea is gaining sway that stores are the future of online retailing.
While it's convenient to buy online, it's not always always convenient to collect or take delivery online. That's set to change, however, as more retailers use local convenience stores as collection points.
A further step towards that came this week as John Lewis launched trials of its convenient collections. It's teamed up with CollectPlus to enable customers to pick up their online purchases from their local corner shop or petrol station. Initially, it's trialling the service in the South West, in Scotland, Northern Ireland and Wales, where the John Lewis CollectPlus service will be available at 1,500 locations at a cost of £3.
Earlier this year, John Lewis launched a returns service with CollectPlus, and this develops that service.
Sarah Ince, business development manager at John Lewis, said: “Click and collect services remain an area of huge growth for John Lewis and we’re delighted to offer this option to our customers alongside the collection service available in our own shops. The CollectPlus network provides us with a truly national reach and means that customers who may not necessarily live close to one of our shops can still collect their online order at their convenience.”