The Scout Association
has teamed up with clothing commerce company Spreadshirt
to raise both awareness and money for the youth organisation.
The association has launched its bepurple.org.uk
shop through the Spreadshirt platform, allowing supporters to buy print-on-demand clothing as well as giving them the opportunity to come up with their own designs.
This gives The Scouts a new way to work with their supporters, says its marketing manager Natasha Giraudel, and one which allows every penny raised to go straight to the organisation. Because clothing is printed only when ordered, says Spreadshirt, there is limited investment risk, while design ideas can quickly be available for sale and customer service is handled by the clothing company.
“The Spreadshirt platform is enabling us to engage with our supporters in a way not possible before,” said Giraudel. “The print-on-demand technology is allowing us to open the design process to all our supporters with bright new design ideas for our clothing range.”
Philip Rooke, chief executive of Spreadshirt, (pictured)
said: “With our high quality clothing, supporters can create something they will want to wear, ensuring their chosen charity’s message gets out to many different spaces, which may be difficult to reach with traditional promotional methods.
“By putting their message onto clothing, pro-active not-for-profit organisations can successfully raise awareness.”