Chocolate maker and retailer Thorntons has announced an exclusive performance marketing partnership with Affiliate Window. The news comes in the retailer’s centenary year.
Thorntons first started working with the affiliate marketing network in 2008, and has now announced an exclusive relationship with the company. It says their work together has been important in increasing its internet revenues.
“Affiliate Window has been incredibly supportive of our affiliate marketing strategy and has proven instrumental to our level of online growth,” said Claire Allen, consumer trading and marketing manager for Thorntons Direct.
Recent activity has included the launches of new products such as Thorntons Photo Boxes, and in 2012 Thorntons will be offering more incentives and exclusive offers as it looks to drive traffic and sales all year round. Affiliate Window for its part will look to find new opportunities in the affiliate channel.
Anthony Clements, client services director for Affiliate Window, said: “The consolidations of Thorntons to Affiliate Window represents one of the network’s greatest client achievements in 2011.
“We have built a strong relationship with the Thorntons team since launching as second network three years ago and it is a great testament to the hard work and dedication of the network’s account management team that Thorntons has chosen to go exclusive with us during such a key trading period.
“Thorntons is one of Britain’s most unique and recognizable brands and as they celebrate their Centenary year we are looking forward to driving their affiliate programme to even greater heights by consolidating what is already an innovative approach to the channel and introducing some exciting new opportunities in the run up to Christmas and beyond.”