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Paul Barnes

Paul Barnes


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GUEST COMMENT How retailers can use apps to win back the high street

GUEST COMMENT How retailers can use apps to win back the high street

Yet again, high street retailers are struggling under the weight of numerous reports of their sales dropping last year. With a sense of déjà vu the main culprit in the eyes of many: the rise of digital, specifically mobile – but surely mobile is the answer, not the problem?

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