Amazon says this year’s Black Friday sale will be its biggest yet. The peak trading event is to start online on November 22 and run for eight days, until midnight on Black Friday itself, November 29. It will also take place offline with a Home of Black Friday store set to open in London, on November 28 and stay open until Sunday December 1.
Both events are scheduled to come to a close before Cyber Monday, perhaps signalling the extent to which Black Friday has overshadowed a day previously seen as the real start of online Christmas shopping.
Amazon says its 10th annual Black Friday event will help customers potentially save millions of pounds, offering discounts, and short-term ‘lightning deals’ that will become available on its website as often as every five minutes. Its Home of Black Friday store will feature experiences such as cocktail masterclasses and beauty makeovers, alongside prize giveaways and entertainment. Shoppers will also be able to find out about the range of deals on offer over the weekend.
“We know how important it is to help our customers save money where they can at this time of year, so we’re excited to be launching our tenth Black Friday Sale to UK customers in the lead-up to the festive season,” said Doug Gurr, VP, UK country manager at Amazon.
“With new deals announced every day across eight days, savvy shoppers will be able to discover great deals on a huge range of products and stock up on everything they need to make the most of their celebrations.”
Amazon, an Elite retailer in IRUK Top500 research, says that in 2018, customers bought more than two million items from its website, saving nearly £40 million on the day alone.
The retailer uses the event to make special offers to members of its Prime subscription scheme and this year they will get a 30 minute head start on lightning deals and benefit from fast delivery using Amazon’s Prime Now service.
Customers will also be able to use augmented reality in Amazon’s AR View feature to see how products look in their home before they buy. They can use 3D modelling in its Showroom feature to see how Amazon furnishings would look in a living room, and they can personalise their browsing using its Discover feature. Users of its mobile app can track their orders or use camera search to find the items they are looking.
Small businesses and artisans will also take part via the Amazon Marketplace, where hundreds of traders are set to offer thousands of deals. Among them is the Coconut Merchant, which source coconut-based products from farming communities in Sri Lanka, Thailand, Indonesia and the Philippines and sells to customers around the world.
“Black Friday provides a unique opportunity for us to showcase products to new customers and boost our sales, which ultimately helps us make an even more positive impact on our farmers lives.” said Al Shariat, director of Coconut Merchant. “We’ve been given huge support from Amazon over the last five years - not just through Black Friday - but also with how to sell around the world and how to test selling on the high street and online with Amazon’s Clicks and Mortar programme.”
Image courtesy of Amazon