While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why cross-channel integration is now a priority.
Angus Thirlwell on how stores and online work together in Hotel Chocolat’s successful strategy. This interview first appeared in the IRUK Top500 Strategy and Innovation Performance Dimension Report, published in association with Barclaycard.
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