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Penelope Ody

Penelope Ody


Recent Articles

Strategic Overview: Changing with the times

Strategic Overview: Changing with the times

Brands are adapting to society’s changes as impatient shoppers, social media influencers and generational attitudes transform the way we shop, reports Penelope Ody

Context: Smoothing the customer journey

While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why cross-channel integration is now a priority.

Context: Adapting to a changing customer base

Understanding customers is essential for successful retailing but, as Penelope Ody explains, digital technology and changing demographics are presenting new challenges
INTERVIEW Angus Thirlwell of Hotel Chocolat on a passion for product

INTERVIEW Angus Thirlwell of Hotel Chocolat on a passion for product

Angus Thirlwell on how stores and online work together in Hotel Chocolat’s successful strategy. This interview first appeared in the IRUK Top500 Strategy and Innovation Performance Dimension Report, published in association with Barclaycard.
12 Approaches to Strategy & Innovation

12 Approaches to Strategy & Innovation

Whether it is innovative promotions, inspirational content, strategic expansion into new channels, or careful targeting of specific customer segments...

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