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EDITORIAL The different paths that Mothercare and Hotel Chocolat are taking towards becoming international brands

24 Jan 2020by Chloe Rigby

GUEST ANALYSIS Three ways to win shoppers during Chinese New Year (and beyond)

24 Jan 2020by Myles Dawson

GUEST COMMENT Technology investment without busting the budget

24 Jan 2020by Chris Labrey

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RXEU Top500 Report 2019

The RetailX Europe Top500 2019

Operations & Logistics

Strategy & Innovation

Strategy and Innovation

Hotel Chocolat steps up transformation into international multichannel business

Brands

Mothercare takes final steps for its shift from multichannel retailer to international brand

Penelope Ody

Recent Articles

Strategic Overview: Changing with the times

Research Articles | 28 May 19

Brands are adapting to society’s changes as impatient shoppers, social media influencers and generational attitudes transform the way we shop, reports Penelope Ody

Context: Smoothing the customer journey

Research Articles | 08 Apr 19

While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why cross-channel integration is now a priority.

Context: Adapting to a changing customer base

Research Articles | 05 Mar 19

Understanding customers is essential for successful retailing but, as Penelope Ody explains, digital technology and changing demographics are presenting new challenges

INTERVIEW Angus Thirlwell of Hotel Chocolat on a passion for product

Strategy and Innovation | 09 Oct 18

Angus Thirlwell on how stores and online work together in Hotel Chocolat’s successful strategy. This interview first appeared in the IRUK Top500 Strategy and Innovation Performance Dimension Report, published in association with Barclaycard.

12 Approaches to Strategy & Innovation

Research Articles | 21 Sep 18

Whether it is innovative promotions, inspirational content, strategic expansion into new channels, or careful targeting of specific customer segments...

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Penelope Ody

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