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Internet Retailing
Polina Modenova

Polina Modenova


Recent Articles

Fulfilment by design

Fulfilment by design

Polina Modenova uncovers the service offered by IRUK Top500 retailers in delivery, collections and returnsRETAILERS THAT RANK highly in the IRUK Top500 Oper
Meeting expectations?

Meeting expectations?

InternetRetailing researchers set out to find out how Top500 research findings into retail customer service measure up to what the customer actually wants. Polina Modenov
Putting the customer experience first

Putting the customer experience first

Polina Modenova explains how researchers went about understanding the service that IRUK Top500 retailers offer their customers on their websites and across thei
Performing across sales channels

Performing across sales channels

Polina Modenova explains how InternetRetailing researchers assessed the ways that IREU Top500 retailers serve their European customers across channelsThe le

Engaging customers across Europe

Polina Modenova explains how InternetRetailing researchers approached the task of understanding how Europe’s leading retailers engage with customersRetailer

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