Pretty Green has reported a 27% boost to ecommerce sales in the run up to Christmas.
The menswear retailer, founded by Oasis’ Liam Gallagher with a mission to unite people “through a love of music and fashion”, said total group sales were up by 16.5% in the run up to Christmas – or 15% on a like-for-like basis. International sales, in the six weeks to December 31, were up by 24%. Pretty Green is a Top500 company in the IRUK Top500.
Cumulative net sales for the three months to December 31 were up by 14%, or 12% on a like-for-like basis.
Pretty Green chief executive Richard Ralph said he was “delighted” with strong trading over the Christmas period.
“Growth was recorded across all our channels to market, but we saw a particularly strong performance from ecommerce through both prettygreen.com and our pureplay online wholesale customers,” he said. He said positive responses to its autumn/winter 2016 range, which includes a capsule range celebrating the legacy of Jimi Hendrix, meant it was confident about its ability to deliver growth in 2016.
