Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Adobe Scene7 adds new features for online and multichannel retailers

Linked InTwitterFacebookeCard


Adobe has announced a major update to its Scene7 hosted media platform, designed to enable ecommerce and multichannel retailers to further automate the production, management and delivery of dynamic creative media.

The Scene7 platform update includes a new Air-based desktop application, has support for Adobe XMP metadata standards and new template enhancements allowing users to dynamically compile templated video clips. This, says the company, enables cost-effective personalised promotional videos, targeted video ads and standardised corporate videos.

The update also supports the design, delivery and web preview of print templates that dynamically flow text within and across pages.

"Businesses are constantly being challenged to deliver richer, more personalised experiences with the same or fewer creative and technical resources, making automation and cost-savings critical components of their strategies," says Doug Mack, vice president and general manager of digital imaging and rich media solutions for Adobe. "This latest update to the Adobe Scene7 platform helps users stay connected to desktop tools and extends the data-driven template approach to provide high-performing, easy-to-use services for delivering personalised and targeted dynamic content."

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter