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Asos introduces 2D virtual fitting

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Asos is introducing virtual fitting to its website, it was announced today. The online retailer is the first UK customer for Swedish company Virtusize’s Fit Visualiser.

The 2D solution, which allows shoppers to see if an item of clothing fits by clicking the ‘fit visualiser’ button next to the product image, is at first available on more than 2,000 own-brand Asos products, including this dress and this shirt
. The launch is confirmed today following a six-month trial.

The solution works by enabling customers to compare the specific measurements of an item they already own with one they are considering buying. By displaying and overlaying silhouettes of the two items, customers can compare sizes and choose which one would fit them best.

Hayley Martin, product manager at Asos says: “We put our customer’s shopping experience at the heart of our business, we spent a lot of time over the past 12 months finding out what our customers really wanted out of a size and fit solution which led us to launch a trial with Virtusize.

“Customer response to the solution was overwhelming positive resulting in us fully launching with the tool earlier this month. We plan to roll out further across our product range and look forward to working closely with Virtusize to continue to develop and improve the experience for our customers.”

Virtusize is based in Sweden and its Fit Visualiser solution is already in operation with more than 23 online retailers in Scandinavia, Germany and Austria, including Nelly.com, Stylebop.com and WeSC."

Peder Stubert, co-founder at Virtusize, said: “We are excited about launching in Europe’s largest ecommerce market and are thrilled to be working with such a forward thinking company like ASOS.

“Many virtual fitting companies have tried and failed in this area because their solutions have been too costly or inaccurate. Our positive results from the ASOS trial signal that there is a bright future ahead for our 2D garment comparison method.”
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